The U.S. ductless air conditioning market may look undeveloped in comparison to European and Asian countries, nevertheless it is still makes Top 3 when it comes to the biggest market for mini splits in the world, with a potential annual growth rate of up to 10%.
Cooper&Hunter has taken on the unofficial role of HVAC innovations evangelist, aggressively attending exhibitions and displaying their ductless products, as well as organizing seminars and trainings on ductless technology. During last 3 years, the latest Cooper&Hunter products have been revealed during the biggest HVAC event – the AHR Expo, held in Orlando (2016), Las Vegas (2017) and Chicago (2018).
In addition to the US & Canada, Cooper&Hunter is consistently expanding its presence in Europe, Africa, South Asia and the Middle East, with distribution coverage in 40 countries worldwide. Although the traditional American AC market has a long history with central ducted air conditioning, there are a number of Asian brands actively promoting ductless air conditioning systems in the US. What is Cooper&Hunter doing to win in this highly competitive market? Due to a variety of advantages, like energy efficiency, ease of installation, attractive design and various form factors of indoor units, mini splits are quickly growing in popularity among American users.
Cooper&Hunter is a global player, which has grown from an OEM manufacturer sourcing products from the best factories until, last year, announcing a long-term strategic partnership with Zhuhai Vino Environmental Technology Equipment Co. LTD, which has resulted in stock share purchase and a significant increase in production capacity. It allows the company to combine OEM production with its own, leading to a mini split global market share increase.
While the brand may have a global footprint, its marketing and communication strategies are driven by the local needs of each country. Following a successful partnership with Ice Hockey World Championship Division 1 – Group A, Cooper&Hunter became the official sponsor of the National Hockey League’s (NHL) team – The Florida Panthers. Starting from 2017/2018 season, C&H brand signage has been seen throughout the BB&T Center along with in-game features and promotional activities, attracting the attention of hockey fans not only locally but across the nation through TV and online broadcasting.
Cooper&Hunter continually demonstrates tremendous progress, bringing new products and new distribution locations to the US. Included among the latest product introductions was the Light Commercial Series, ducted systems with up to 5 tons capacity, which have been extremely well received.
The company proudly stands behind the quality of its products, offering a 7 year warranty for compressors and 5 year warranty for other parts. The failure rate of products sold in the last 3 years has decreased steadily and currently rests at less than 0.5%.
Cooper&Hunter is continuously investing into their own employees’ education and training, inviting professionals from R&D centers and production factories. Besides their established partnership with Palm Beach State College’s Trade and Industrial Program, the company is looking forward to cooperating with other accredited colleges and universities in the US to help improve engineering programs and offer continuous professional development to industry professionals.